Tag Archives: auto industry

Making Ron Burgundy Proud

BY JOHN FEEHERY
Reprinted from TheFeeheryTheory.com

The commercials are frickin’ hilarious. Ron Burgundy, Anchorman, selling the Dodge Durango.

The ad campaign is brilliant. In one, Burgundy (aka Will Ferrell) talks about the size of the glove box, which comes standard, in case you didn’t know. In another, he shoos off some “dirty dancers” who are dancing too close to his beloved Durango. In a third, he wins a staring contest against a white horse, who he mocks as having insufficient giddy up compared to the horse power of the SUV.

There would have been no ad campaign like this if George Bush hadn’t started the bailout of the auto industry at the end of his tenure. Continue reading