BY GARY JOHNSON
Reprinted from Loose Change (TCBMag.com)

The head of strategy for a Fortune 25 corporation said recently: “Engagement is a two-way dialogue. Without a conversation, there is no engagement.” Corporate engagement seekers salivate over the iconic one-on-one relationships, grounded in conversation, likes, views, shares, and comments. Why are major talents at corporations so wrapped up in bright shinies and impossible goals?

It’s B.S. that without dialogue there is no engagement. Frankly, I would argue the opposite. True engagement between brands and consumers is mostly silent, happening in the quietude of interest, attention, information gathering, Continue reading →