BY RICH GALEN
Reprinted from Mullings.com

An important part of the ONE Campaign’s effort to involve young men and women in Africa in helping to determine the next round of Millennium Development Goals for 2015 is a project called “You Choose.”

You Choose involves utilizing mobile phone numbers by large corporations asking users (at no cost) to text a certain message to a certain number if they want to become involved. Then they get to go through a decision-tree and pick out the issues they think should be highlighted.

This, as you might imagine, has taken the time and talents of some of the best young organizers in southern Africa and we’ve had the opportunity to catch up with some of them both in South Africa and in Malawi. Continue reading →