Tag Archives: March of Dimes

Ya Gotta Have an Enemy

BY RICH GALEN
Reprinted from Mullings.com

Organizations that depend on fundraising (as opposed to selling a product or a service) have got to have an enemy to survive.

When I was very young my brother – four years my senior – was stricken with polio which was the scourge of the nation back in the early 50s.┬áHe recovered but the cost of his treatment was covered by an organization known, as least colloquially, as “The March of Dimes” because a major method of raising money was sending people out with containers that look like Pringles cans, with a slit in the top into which people, answering their doors or walking into their local A&P, would drop a dime. Continue reading