BY RICH GALEN
Reprinted from Mullings.com
Organizations that depend on fundraising (as opposed to selling a product or a service) have got to have an enemy to survive.
When I was very young my brother – four years my senior – was stricken with polio which was the scourge of the nation back in the early 50s. He recovered but the cost of his treatment was covered by an organization known, as least colloquially, as “The March of Dimes” because a major method of raising money was sending people out with containers that look like Pringles cans, with a slit in the top into which people, answering their doors or walking into their local A&P, would drop a dime. Continue reading