BY RICH GALEN
Reprinted from Mullings.com

We are at the point in the Presidential election cycle when the campaigns – and their allies – begin to run negative ads.

Everyone hates negative ads. Candidate after candidate vows he or she will “never go negative.” Supporters – especially donors – vow to leave the campaign if negative ads are even discussed, much less produced and put on TV.

Yet … yet … negative ads are a part of almost every campaign.

Mentor and friend Ed Rollins was a pretty fair Golden Gloves boxer when he was young. He has approached campaigns like he would a fight: You have to be prepared to throw a punch, take a punch, and throw a counter-punch. If you didn’t have the stomach for that, become a CPA, not a candidate for public office.

One of the first consultants I worked for was named Paul Newman. True.

Paul warned candidates that there would probably come a time when he would recommend the campaign – as he put it – “turn mother’s picture to the wall” and flay the skin off the opponent. Continue reading →