BY RICH GALEN
Reprinted from Mullings.com

Human beings need enemies. Often for good; sometimes for ill. But having an easily definable enemy is very helpful.

Organizations need enemies to send you mail and call your home asking for donations. The March of Dimes was established by Franklin Delano Roosevelt to combat the crippling disease of polio.

With the advent of the Salk and later the Sabin vaccines, polio was effectively wiped out in the United States and the March of Dimes needed a new cause. It found one in preventing birth defects later expanding into helping women have healthy pregnancies.

During World War I and World War II the enemies were easy to identify. They wore uniforms that called out “I am your enemy” and combatants generally stayed on their own side of the battle line. Continue reading →