BY GARY JOHNSON
Reprinted from Loose Change (TCBMag.com)

Over lunch a few months ago, digital marketing whiz-bang Tim Brunelle recommended that I start reading a column by Bob Lefsetz. I did; I loved. Sir Bob reminds me of another columnist I followed religiously as a young man, Rolling Stone writer and co-founder Ralph J. Gleason. He bought the farm in 1975.

Like Rick Reilly does in sports, Gleason (then) and Lefsetz (now) find the micro-story in music and transform it into a macro, urban language big-think. A recent column about her royal twerkiness Miley Cyrus left Sir Bob rightly wondering, “What’s the big deal, people!?” Continue reading →